At HP GAS, consumer safety has always been at the forefront of our responsibilities. Keeping this in mind, we have launched our Suraksha Sanchetana Campaign to empower the masses with information on safety and conservation. The first two rounds concentrated on focusing the upcountry markets through innovative communication platforms like Campaign carriers and Roadshows and amplifying the significance of safety in Kitchen through radio also. The next round aims towards engaging the urban consumers through the pester power of children. The continuous efforts of HP GAS to use innovative techniques for getting our message across all LPG consumers ensure that consumers’ safety is always our top-most priority.”
Hindustan Petroleum Corporation Limited commenced marketing LPG under its brand name HP GAS from 1979 with the meager customer holding of 7.8 lakhs after the takeover of private concessionaires like Kosan Gas, DGPL and JK Gas who were entrusted for marketing LPG by Esso and Caltex. Today HP GAS serves the cooking needs of nearly 30 million homes all over India through a network of over 2400 distributors. Bottled at 44 state-of-art bottling plants throughout the country, HP GAS reaches the consumers after undergoing strict quality control tests at every single stage of bottling to distribution.
Today, LPG has become the single most popular household fuel in India. A true cause for celebration, it however places a huge responsibility on our shoulders; the onus of educating all consumers about safe usage of LPG rests heavily on us. This is why, we, as a responsible corporate entity are pledged towards empowering our consumers with knowledge backed by technical support. Suraksha Sanchetna Abhiyan is one of the many such initiatives we undertake for spreading the message of safety and raising the level of safety consciousness among the masses.
The ‘Art For Awareness’ campaign has been designed keeping in mind the target audience- Women from Upper-middle class households, in the age-group of 25-40 years in 24 urban cities of India. This segment of LPG users use telecommunication tools for booking their LPG refills with their LPG distributor and do not visit the distributorship very frequently resulting in a very limited customer-distributor interaction-and hence it was a challenge to create a communication plan that would ensure reaching this segment with maximum engagement.
The innovative ‘Art for Awareness’ campaign will communicate with the target audience through a rather unconventional route- school going kids from these households in the age-group of 5-10 years of age and studying in 1st to 5th standard. Children in this age-group are increasingly becoming the influencers in their households. This was the driving force behind the decision to engage the kids to reach out to the mothers in the targeted households.
‘Art for Awareness’ is a School Contact Program whereby HP Gas endeavours to address the Kitchen Safety issue and empower the upwardly- mobile class with knowledge on safe usage of LPG at home. Special Workshops will be conducted in each of the selected schools over the month of December and January. Bearing in mind the age-group of kids, HP Gas has undertaken an info-tainment approach and have created a fun Animation, which will entertain the kids while educating them on the do’s and don’ts with relation to Kitchen Safety.
Art for Awareness
The ‘Art for Awareness’ Workshop will further engage the children by organizing an on-the-spot Drawing Competition to gauge their understanding of the issue. The winner will be rewarded on the same day.
In addition to the same these children will take home an ‘Art for Awareness’ Kit comprising of a Booklet that emphasizes on the various aspects related to LPG safety and conservation. It shall leverage the mothers ‘ with detailed do’s and dont’s related to safe LPG usage, besides providing some handy tips of LPG conservation. Besides it will also invite parents to participate in a National level drawing competition along with their kids, again emphasizing on Kitchen Safety and would act as an important response measurement tool.
The 24 cities that have been selected are Delhi, Chandigarh, Dehradun, Jaipur, Jodhpur, Lucknow, Patna, Kolkata, Bhubaneshwar, Vizag, Hyderabad, Indore, Raipur, Jabalpur, Chennai, Kochi, Bengaluru, Nashik, Pune, Nagpur, Ahmedabad, Surat and Mumbai and Navi Mumbai.
HP Gas initiated Suraksha Sanchetana Abhiyan in 2009 with two clear objectives:
- Encouraging rural masses to treat LPG as a safe and viable alternative
- Re-emphasising the importance of safe usage of LPG with the lower strata of the semi-urban masses (existing customers)
In past the procedure of online booking was not followed by any gas agency. Customers were facing so many problems because there were not any quick and fast technique through which the customers Could get the connection easily .Earlier people use to go office to book the gas and they had to stay and wait in a queue for long hours to book the connection . Earlier the system of booking the gas were very slow and people were use to face so many problems. Another problem was that when people done with their registration they were not assured to get the gas on time. After that with the advancement of technology Internet came into existence followed by online facilities. Earlier the companies did not confide on the online booking procedures but with growing technology the LPG companies started adopting the online booking system. Hp provides the easy and fast facility of online gas booking through which customers can book the gas online and place the order. The following steps to be followed:
Hindustan petroleum has provides its customers various steps to book the gas online:
1). To book Hp gas cylinder online a customer has to visit the official website of Hindustan Petroleum (www.hindustanpetroleum.com) where they have to sign up for a new account and get register themselves.
HP Gas Registration process
Registration process is very easy the customer has to fill the email and password form of their choice, they also have to fill the customer id form and after that they will receive the verification email and the customer has to verify the email address which they will receive on their email.
The user needs to login into the registered account with their valid login id and a valid email address.
After entering into the account or login into it a user needs to enter the customer id or consumer id.
Here the consumer will get the details of gas cylinder, purchase order, order status, delivery status etc.
Online Booking Advantages
One of the main feature of Online HP Gas Booking is that it is unique, time saving, easy and convenient way to get the gas order.
If any customer forget his/her password then HP website provides the option of recovering the password.
The online booking facility is available for few HP gas distributors and the customer needs to mention the name of the authorized HP distributor.